Mobile Marketing Case Studies: Real Results & Growth • Appska

Microfinance company

A Fresh Creative Approach Drove 280% More New Customers

Vertical: Finance

Sources: In-app networks

Challenge: Increase the number of customers using the company’s services through the mobile app. Achieve KPI targets for conversions without exceeding the set cost cap per acquired user.

KPIs: Loan application completed in the mobile app.

Solution:

Development of seasonal and Christmas-themed creatives, ad tagging, and test launches via in-app networks.
Identification of the most effective ad formats. Analysis of visual solutions that drive the best conversion rates for this specific offer.
Continuous traffic quality monitoring and anti-fraud optimization.

Result:

280% — growth in conversions within the app in February compared to November 2025.
65% of conversions in January came from ad placements using custom-designed creatives.

Jewelry shop app

How to Increase In-App Purchases by 6x

Vertical: E-commerce

Sources: In-app networks, premium sources: Appnext, Xapads, Kayzen, Moloco, Mintegral, Petal Ads

Challenge: Increase the number of customers who place and complete an order in the app. Scale advertising efforts without compromising traffic quality.

KPIs: Completed order placed via the mobile app.

Solution:

We focused on in-app sources and launched campaigns on platforms with relevant e-commerce audiences. The number of platforms grew from 8 to 22, expanding reach nearly threefold.
Special attention was given to data analysis from analytics systems and fraud prevention (anti-fraud optimization).
Alongside testing new channels, we scaled proven premium sources. This enabled a steady increase in high-quality traffic volume.

Result:

The number of completed orders in the mobile app grew 6x.
The DVR (Digital Variable Revenue) share decreased by 5%, while maintaining high traffic quality.

Microcredit organization

Mobile advertising strategy as a driver of high-quality conversions

Vertical: Finance

Sources: In-app

Challenge: Scale user acquisition to your app without losing traffic quality or reducing conversion rates

KPIs: Installing a mobile app

Solution:

Developing a strategy for consistently testing new traffic sources
Gradually scaling campaigns to minimize fraud risks and improve advertising effectiveness
Building a pool of high-quality traffic sources to ensure sustainable offer growth

Result:

We increased the number of installs on iOS by 115%
We increased the number of installs on Android by 254%

Microfinance organization

How to increase the number of targeted actions in your app by 6.5 times in a month

Vertical: Finance

Sources: In-app, Xapads, Appnext

Challenge: Increase new user acquisition through in-app and OEM advertising campaigns. Further scale the client's offer

KPIs: A loan successfully completed and approved via a mobile app

Solution:

Connecting new sources. This work resulted in increasing the number of in-app platforms from 7 to 19, a 171% increase
Optimizing fraudulent sources and disabling ineffective platforms, working with analytics
Monitoring organic traffic levels and maintaining them within acceptable limits. Real-time tracking of statistics and benchmarks

Result:

We increased the number of target actions in the app by 6.5 times
We exceeded our planned KPIs by 330%

Online services platform

How to spot fraud masquerading as quality traffic

Vertical: Services

Sources: UA, In-app

Challenge: Detect and block fraudulent activity from traffic sources within a mobile app advertising campaign

KPIs: First payment in the mobile app

Solution:

Raw data analysis. The audit revealed abnormal time lags between app installations and target actions
Additional analysis of event distribution by Site ID
Validity check of target actions in the client’s internal BI system
Immediate shutdown of integration with the problematic traffic source

Result:

The source of fraud was quickly neutralized, and the advertising budget was preserved
The fraud rate was reduced from 65% to 25%, more than 50% lower

Delivery meals app

How to regain customer loyalty and scale offer by 1.8X

Vertical: Delivery

Sources: In-app

Challenge: Attract new users who will perform the desired target action in the mobile app

KPIs: The first paid order of a new user via a mobile app

Solution:

Searching for and connecting new sources. We identified 15 new trusted sources and created a whitelist
Fraud optimization. We managed to keep fraud within established KPIs, the percentage of which was monitored using trackers
Establishing client communication. We held regular calls and meetings, provided comprehensive feedback, and shared market trends and benchmarks across the vertical

Result:

We increased the number of targeted actions in the app by 1.8 times
We established effective advertising campaign management

FMCG brand app

How to scale an offer by 3.4x and maintain low fraud rates

Vertical: FMCG

Sources: In-app

Challenge: Attract new users who will actively use the app

KPIs: First paid order via mobile app

Solution:

Testing 10 ad networks that had previously demonstrated the best results in the FMCG vertical
Source optimization: retaining five ad networks that demonstrated the highest performance in terms of traffic quality
Configuring Site ID validation rules and working with raw data exports. This significantly improved traffic quality and identified anomalies
Using cohort analysis to evaluate the behavior of different user groups

Result:

We managed to increase the number of targeted actions by 3.4 times compared to the previous period
Fraud rates did not exceed 10%

Branded clothing store

How to double your orders with mobile advertising

Vertical: E-commerce

Sources: In-app, DSP, OEM

Challenge: Attract users who complete orders with full payment in the mobile app. Further scaling of the customer offer

KPIs: A purchased order placed through a mobile app

Solution:

Expanding the audience acquired through advertising. Working with user acquisition and retargeting strategies
Launching advertising campaigns in new in-app networks, changing the traffic pricing model from CPI to CPA
Optimizing fraudulent sources and disabling ineffective platforms. A strong focus on analytics

Result:

We doubled the number of completed orders in the mobile app
We increased the conversion rate per order from 0.2% for CPI purchases to 1.5% for CPA purchases

Jewelry brand app

How to increase sales by 40% with mobile advertising

Vertical: E-commerce

Sources: In-app, ВКР, Moloco

Challenge: Attract new users to the mobile app and re-engage existing retail customers

KPIs: Redeemed orders placed in the mobile app

Solution:

Audit of current advertising campaigns and strategy adjustments, selection of optimal sources
Creative management: finding approaches to visuals tailored to the specific target audience
Monitoring KPIs: buyout rate, percentage of new users, advertiser revenue dynamics
Analysis of results, discussion of growth opportunities with the client

Result:

We tripled the number of redeemed orders
We increased customer revenue by 40% during the promotional period

Mobile Legends

How to achieve multi-million dollar reach for an eSports tournament

Vertical: Gaming

Sources: Social networks

GEO: CIS

Challenge: Increase the number of users in the CIS

Solution:

Attract and retain the CIS eSports community
We made professional and amateur leagues. We also created a landing page with news and intermediate results of the matches and sent out invitation to eSports teams
All broadcasts were on the official YouTube channel of the game

Result:

500+ teams registered for the tournament
42 broadcasts
8900000 event coverage

Content viewing app

How creative testing helped attract 3 times more users

Vertical: Entertainment

Sources: In-app

Challenge: Attract new users who will complete a targeted action in the app. Ensure high LTV and a stable flow of high-quality traffic

KPIs: Subscription registration and payment in the application

Solution:

Finding a way to evaluate the impact of creatives on traffic and understand which option performed best in a given source
Implementing ad network labeling to collect creative statistics
Implementing technology to test banners through in-app sources

Result:

The number of targeted user actions has tripled
Several thousand new users have been attracted to the mobile app

NordVPN

How to attract new users with mobile advertising

Vertical: Tools and utilities

Sources: Social networks

GEO: Worldwide

Challenge: The client approached the Appska agency with the aims to attract new users from the US, Europe and Australia and to increase the number of mobile app installs

Solution:

The ad campaign included placements on Instagram Stories and YouTube Shorts
For the ad campaign we chose channels in the following verticals: Humor, Travel, Gaming, Family, Lifestyle, Sport
Campaign mechanics: at first, a blogger pasted a teaser native story to hook the audience, then he or she pasted sets of three stories in 1-3 days, followed by a Call-to-Action

Result:

15 channels
736 000 total reach
41,25$ average CPM

Binance

How to increase ROI with mobile advertising

Vertical: Crypto & trading

Sources: in-app, Appnext

GEO: Worldwide

Challenge: The client approached the Appska agency with the aim of increasing the number of quality traders: users of the mobile app

KPIs: The expected conversion % from verified users to the first trader is a minimum of 20% within 30 days Protect 360 fraud levels below 15% 20% ROI within a month after KYC event

Solution:

Connecting trusted sources
Competent supply of conditionsfor trade amounts for partners
Optimizing fraud on each axis
Attracting traders who will make large amounts of trades

Result:

Minimal fraud rates
ROI rate > 20%
Advertising investments paid off

Real Case Studies That Speak for Themselves

Microfinance company

Jewelry shop app

Microcredit organization

Microfinance organization

Online services platform

Delivery meals app

FMCG brand app

Branded clothing store

Jewelry brand app

Mobile Legends

Content viewing app

NordVPN

Binance

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