OEM
On-device app
recommendation
Äppska is open for striking up new partnerships with ad networks, media buying teams, developers with proprietary apps ready to provide traffic and more. We stand proud of having long-term fruitful cooperation with the majority of our publishing partners.
Advantage
What are the advantages of OEM sources?
Advertising
OEM advertising for apps occurs at many touch points throughout the device lifecycle. Reaching the users at these pivotal moments, such as onboarding, allows for specific targeting based on device model and geo, and inputted age and gender. Further, advertising on OEMs feels native, natural, and value-generated, rather than interruptive.
Adjustable placements
We optimise the campaigns according to advertiser’s CR% from install to CPA goal. Here, the best practice is to select the most performing creative along with placements in the OEM ecosystem.
Transparency
Full transparency, Companies like Xiaomi, OPPO, VIVO, Samsung are well known. This is all about the brand and quality users. Advertiser will open the app and see the advertisement.
Brand campaigns
Brand campaigns are strong via OEM: strengthening & maintaining brand image, brand news update, rebranding.
How does it look like?
Oppo App market placement
Hot Apps
Folder
Splash
Home Page
Push
Notifications
Top Banner
Searching Page
& Keyword
Recommendation
How does it look like?
Oppo Browser placement
Push Notification
Est. Impression 19,000,000
CTR: 1,8% - 2,5%
Top Site
Est. Impression 6,200,000
CTR: 0,06%
Home Banner
Est. Impression 6,600,000
CTR: 0,12%
Splash Screen
Est. Impression 1,220,000
CTR: 9% - 10%
News Feed
Est. Impression 1,220,000
CTR: 1,24%
GEOs
Xiaomi GEOs
Top 5 Smartphone in 50+ countries
Rank 1st in
7 countries
India
Spain
Ukraine
Poland
Greece
Belarus
Burma
Rank 2nd in
6 countries
France
Russia
Slovakia
Croatia
Latvia
Nepal
Rank 3rd in
25+ countries
Germany
Indonesia
Italy
Portugal
Turkey
Israel
Saudi Arabia
Rank 4th-5th in
10+ countries
Brazil
Czech Rep.
Egypt
Mexico
Chile
Singapore
Malaysia
GEOs
Huawei GEOs
Traffic Distribution reaching 220+ countries / regions
700+ million users, 83 million premium devices
GEOs
OPPO GEOs
Total MAU:
135 Million
Surpassed the 100 Million
Monthly Active User (MAU) milestone
62 Million
India
32 Million
Indonesia
10 Million
Thailand
12 Million
Philippines
6 Million
Malaysia
10 Million
Vietnam
GEOs
VIVO GEOs
Global:
100 Million
70 Million
India
20 Million
Indonesia
2 Million
Philippines
7.5 Million
Thailand
5 Million
Malaysia
3 Million
Vietnam
3 Million
Pakistan
2 Million
Bangladesh