Online cash loan app


July — August 2021


Payout event First Time Loan








Average daily loans

We started working with Juanhand in the middle of July 2021 and the average first time loans were no more than 100 per day. After a few weeks and thorough analysis were determined how we can double and eventually triple the current performance.


First of all, we were working via the CPL model, so the following step was to switch to CPS, as it will allow us to track user behavior and optimize traffic in accordance with the client’s business needs. Secondly, the higher payout for the CPS model helped us to involve more sources to cooperate.


From the get-go we reached 300 first time loans, with a peak of 790 events in the middle of August. In the image below you can see the boost in first time loans during August.


What helped us
to succeed

Working with each source separately

Process optimization

Testing multiple hypotheses

Different payment models

Adjusting bids to win auctions

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