get the target audience for your app
Appska drives high-quality traffic from dozens of sources in any GEO and in such verticals as E-Com, Finance, Services, Entertainment, Utilities, Delivery, Games
our publications
Constantly expanding pool of offersand timely payouts.
Äppska is open for striking up new partnerships with ad networks
Who Trust Us
What We Do
We provide top-notch services for our customers by blending creativity with data analytics in our strategy, we ensure that your brand establishes effective connections with the right audience, resulting in a powerful impact that translates into tangible business outcomes.
In-App Advertising
An effective marketing tool that enables companies to promote their products or services directly within mobile applications
ExploreOEM
OEM advertising for applications occurs at many touch points throughout the device lifecycle
ExploreMedia Buying
Is a strategy and process of acquiring advertising space on mobile devices and platforms to effectively promote products, services, or a brand
ExploreRetargeting
It’s when ads are shown to users who have visited a website, interacted with an app, or expressed interest in particular products or services
ExploreAffiliate Marketing
Allows companies to effectively expand their audience and boost sales by paying commissions only for actual results achieved
ExploreAppska Network
How We Work
Each stage involves close collaboration with the client to ensure alignment between the strategy and the stated goals. Continuous campaign optimization is performed to maximize efficiency and achieve success according to client expectations.
Discussion of Terms and KPIs
Interactive discussion with the client to determine key terms and key performance indicators (KPIs)
Clarification of the campaign goals, budget, target audience, and other essential parameters
Strategy Preparation
Analysis of the target audienceand their behavior
Development of a media plan, identifying optimal channels and ad formats
Creation of creative materials aligned with the strategy and goals.
Source Approval
Identification of traffic sources, including the selection of OEM partners and other advertising platforms.
Agreement with the client on the use of various channels and partners.e strategy and goals.
Traffic Launch
Implementation of the advertising campaign launch in accordance with the developed strategy.
Monitoring of the launched campaign for real-time adjustments and optimizations
Results
Assessment of campaign results in real-time.
Analysis of key metrics such as conversions, CTR, ROI, and other established KPIs.
Reporting
Preparation of weekly/monthly reports for the client.
Inclusion of key achievements, effectiveness analysis, and recommendations for future improvements in the reports.
Appska is an international company so you can count on promotion in any GEO
Our main GEOs are:
- Mexico, Brazil, and other LATAM
- Indonesia, Philippines, Thailand, and other SEA
- US, UK, & EU countries
- CIS
About us
Appska came into being in 2021 as part of a holding company. At that time, we saw the potential to thrive within the realm of In-App advertising and established a department to explore and master the nuances of this niche.
With each successful campaign, our reputation grew, attracting both clients and talent. The once-small department now had a formidable team of specialists. We started to diversify our services and explore new traffic sources, GEOs, and verticals. This expansion allowed us to offer clients a complete package of performance marketing solutions.
One day, Appska wasn’t merely an In-App advertising department anymore. It has become a separate company — a full-service performance marketing agency specializing in Affiliate Marketing, In-App Advertising, and Media Buying.
What industry leaders say
BidMatrix
Appska gave us top offers on the Indian market that were interesting to us and supplied information. Then Appska shared links with us and we started working. After a while, we optimized our ad campaigns with the help of Appska managers. They provided us with reports and analytics. Eventually, we received our profit!
Minimob Technology
Our goal was to find new brands for promotion. So we were looking for new interesting and exclusive iGaming & Betting offers for India. Appska provided us with them (4-5 offers per month), gave us budgets and good caps. They negotiated all the terms with advertisers, provided statistics and reports, helped optimize the advertising campaigns, and helped avoid traffic deductions
Ready To Grow Your App?
It’s simple: just contact us!
We started working with the Fonbet iOS in December 2020. At first, there were about 40 deposits per day, then we reached 100 deposits per day. In June 2021, the app made a hit — up to 652 deposits per day on peaks:
Number of First Time Deposits from 01.01.21 to 31.07.21 on Adjust
Then the advertiser changed the attribution system from Adjust to AppsFlyer. It was assumed that switching to AppsFlyer would reduce conversion. However, we quickly reconfigured the traffic sources. This made it possible to avoid drawdown.
In addition, the work was complicated by the fact that Fonbet sent us a list of prohibited sources that it didn’t accept for one reason or another. Nevertheless, we increased the traffic volumes on the sources we had at our disposal. We also set a competitive rate, which allowed us to attract more sources and give them the opportunity to scale.
Finally, we constantly made sure that there was no fraud:
Fraud rate on December 1, 2021
At first, after switching to AppsFlyer, the indicators decreased, but from September they gradually began to grow and grew very really by mid-October:
Number of First Time Deposits from 01.08.21 to 19.12.21 on AppsFlyer
In October we had 2021 deposits, and in November the volume grew to 6141 deposits.
Number of First Time Deposits in October 2021
Number of First Time Deposits in November 2021
Since we gave large volumes, the advertiser increased our CAP. In September, when the advertiser just switched to AppsFlyer, our CAP was 1000 (as a test). In October, the CAP was already 5000. The indicators were getting better and better, so in November we were given a CAP of 7500 deposits (now we are negotiating to increase the CAP to 10000).
CAP from May to November 2021
Number of Installs from June to November 2021
First Time Deposits & CR Inst2FTD on top sources in October and November 2021