February 14,
2022
The agency's founding date. We started working in challenging times and have always done, and will always do, our job with love
About us: we create successful mobile marketing strategies
We work with the majority of global inventory, know the advantages of each source, and know how to achieve inspiring results
Our experience and expertise in numbers
February 14,
100+
Implemented app promotion projects for clients. We work comprehensively: using a performance approach
200+
Exclusive traffic sources and carefully selected ad networks. We know where to find your specific audience
50+
Employees on staff. Every specialist is a true professional in their field, working to solve your tasks
365
Days a year in touch with clients and partners, because we prioritize long-term and mutually beneficial relationships
100%
Of clients are satisfied with the response speed of their personal account manager, based on NPS* research by the Quality Control Department
Recognition and awards
TOP MOBILE APP MARKETING AGENCIES
2022
TOP 10 ACCREDITED AGENCY
2023
NAMED A TOP B2B COMPANY AND GLOBAL LEADER
2024
PLATINUM AWARD IN THE ADVERTISING CAMPAIGN CATEGORY
2024
MOST REVIEWED DIGITAL MARKETING COMPANY
2024
FOR EXCELLENCE IN STRATEGIC LEADERSHIP AND PROJECT MANAGEMENT
2024
MEMBER OF THE ADVERTISING DEVELOPMENT ASSOCIATION
2025
TOP 10 MOBILE MARKETING CONTRACTORS
2025
Top Mobile App Marketing Companies 2026
Our employees undergo regular certification from leading advertising platforms and MMPs (Mobile Measurement Partners)
Our Mascot
Meet Antifraudo — the Campaign Protector!
In the digital world, where ad fraud is rampant, every team needs a relentless hero. That's why we created Antifraudo at Appska – your loyal guardian of campaign performance and traffic purity.
He's the friendly teammate you chat with every day. With ears fine-tuned to detect the faintest anomalies in data and a kind yet unwavering heart, his sole mission is to guide your advertising campaigns to their promised land. Antifraudo tirelessly patrols the vast landscape of online advertising, keeping a watchful eye on your traffic flow.
His mission: an Account Manager's confidence and an Advertiser's peace of mind.
His goal: to make your app's growth smooth and predictable.
Frequently Asked Questions
Appska delivers end-to-end mobile growth solutions: from creating high-performing ad creatives and launching in-app advertising campaigns to ASO optimization for the app stores. Our process also includes analytics, campaign optimization, and scaling. We acquire high-quality users for your app and help maximize traffic monetization.
Appska has extensive expertise across major industries, including E-commerce, Finance, FMCG, Delivery, Gaming, Betting, Services, and Entertainment. We've built deep knowledge and industry-specific experience with the KPIs that matter in each vertical. Whether you're promoting a food delivery app or a fintech platform, we already know how to achieve your business goals.
Initial performance data becomes available within 24–48 hours after campaign launch. However, at Appska we focus on long-term performance rather than short-term installs. We optimize for post-install metrics and return on investment (ROI), so it typically takes 2–4 weeks of testing to identify the most effective combination of creatives, audiences, and bidding strategies that consistently meets your target KPIs.
Fraud prevention is built into our media buying process by default. We combine proprietary anti-fraud technologies with industry-leading solutions such as Protect360 and FraudScore, while also leveraging first-party client data to ensure maximum traffic quality.
There are three key reasons. First, industry recognition: Appska is ranked among the top mobile marketing agencies by Runet Rating, is a member of ARIR, and has received multiple leading industry awards. Second, flexibility: we provide a personalized approach tailored to each client instead of relying on standardized solutions. Third, our experienced team knows how to optimize campaigns for virtually any hard or soft KPI related to traffic quality and business performance.
Mobile performance marketing is a data-driven approach to promoting mobile apps where advertisers pay only for measurable results, such as app installs (CPI) or specific in-app actions including registrations, purchases, subscriptions, or service bookings (CPA). Every stage of the user journey—from the ad impression to the final conversion—is tracked and attributed for continuous optimization
• CPI (Cost Per Install) – the cost of acquiring one app install.
• CPA (Cost Per Action) – the cost of a desired user action, such as a purchase or registration.
• Retention Rate – the percentage of users who continue using the app over time.
• LTV (Lifetime Value) – the total revenue generated by a customer throughout their lifetime.
• Advertising Cost Ratio (ACR) – the share of advertising expenses relative to revenue.
• DAU and MAU (Daily Active Users and Monthly Active Users) – the number of unique users who actively use the app each day or month.
A Mobile Measurement Partner (MMP) is an analytics platform that accurately identifies which advertising source acquired each user. Without an MMP, reliable conversion attribution is impossible. Appska helps configure your tracking infrastructure to ensure accurate reporting and eliminate data discrepancies.
In-app advertising refers to ads displayed directly within mobile applications. The highest-performing formats today include Rewarded Video ads, where users receive rewards for watching videos, and Playable Ads, which allow users to interact with a mini-game before installing an app. Traditional banner ads and user-generated content (UGC) creatives also remain highly effective.
A standard ASO audit includes keyword research and semantic analysis, selection of high-volume and low-competition keywords, indexation visibility checks, evaluation of visual assets such as the app icon and screenshots, and analysis of the conversion rate from the app store page to installs.
Yes. Paid user acquisition campaigns increase installs and user engagement, which can improve your app's ranking in app store charts. As a result, your app is more likely to appear in featured and trending sections, generating additional organic growth. At Appska, we always recommend aligning User Acquisition (UA) and App Store Optimization (ASO) strategies to maximize overall performance.